four strategies to use … and six to avoid.
by sandi leyva
the complete guide to marketing for tax & accounting firms
according to an article published in harvard business review, three scientists, ranjay gulati, nitin nohria, and franz wohlgezogen, conducted a study to discover the strategies that generated the most – and the least – profits in lean times.
more: leverage your strengths to beat stress | you don’t have a time problem | three money leaks and how to plug them | eleven ways to serve clients even better | eight ways to build busy-season stamina | make your prospect kit stand out | six ways to beat the competition | grow your revenue with three marketing strategies | what can chatgpt do for accounting professionals?
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first, here’s a list of surefire ways to kill your business:
- slash headcount with huge layoffs.
- have solely a short-term focus.
- employ executives who take a loss-minimizing approach.
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